The Conscious Edit: October
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The Influencer Collab
Sustainable brand Aligne has joined forces with influencer Brittany Bathgate to launch a capsule collection of autumn/winter staples, all made from organic cotton, recycled polyester and denim that uses 50% less water in the production process. Known for her minimalistic sense of style, Brittany’s less-is-more approach is more than apparent in the edit: “The pieces are a mixture of relaxed and formal tailoring and, typical of my style, the palette is subdued and neutral,” she says. The standout piece is undeniably the Ellen coat – perfect for layering this season.
Visit Aligne.co
The Eco Denim Range
Later this month, Frame will introduce biodegradable denim to its range, as part of the brand’s ongoing commitment to sustainable practices. There are three different styles in three innovative fabrics: the Rigid 727, Comfort Stretch 785 and Super Stretch 778. While the rigid fabric’s 100% cotton is 100% biodegradable, the comfort stretch and super stretch fabrics use ROICA V550, a material that breaks down faster than conventional yarn without leaving behind any harmful substances. Prices start at £225 and pieces are available to buy in store and online.
Visit Frame-Store.com
The Knitwear Label
From the materials to the production process, slow fashion principles are at the heart of Romanian brand Ami Amalia. The label creates knitwear in small quantities, offering a refreshing alternative to the mass production that puts such a strain on the environment. “We believe most people would think twice about buying cheap clothes if we knew what made the price possible. Ami Amalia is a business built on transparency with regards to its ethical use of resources,” a spokesperson for the brand explains.
Visit AmiAmalia.com
The Brand Glossary
The Re:Directory wants you to think of it as a modern-day Yellow Pages, or a glossary of eco-friendly, ethical and sustainable brands. Its aim? To enable shoppers to make more conscious purchases. With brands ranging from menswear to kids, homeware and everything in between, the womenswear directory is particularly strong. Whether you’re a minimalist or looking for something feminine and pretty, you’re guaranteed to discover a new label you love.
Visit TheRedirectory.com
The Made To Order Brand
If you love the billowy, oversized silhouettes of Cecilie Bahnsen and Simone Rocha, you’re bound to fall for Kindred of Ireland’s dream-like designs. Created using eco-friendly flax linen, Kindred employs artisanal methods and collaborates with family run mills across Ireland to make lasting pieces with timeless appeal. Plus, with each garment made specifically to order, it avoids many of the issues associated with mass production.
Visit KindredOfIreland.com
The Luxury Resale
With fans including Lucy Williams, Lisa Ing Marinelli and Sarah Corbett-Winder, Sign Of The Times is known for curating a select range of pre-loved luxury fashion. From Chanel to Isabel Marant, expect to find pieces from some of the industry’s must-have brands at prices which are considerably more affordable than the RRP. The online shop is a relatively new venture for SOTT, while the physical retail store in Chelsea has been open since the mid-70s.
Visit WeAreSott.com
@MAISONSKORPIOS
The Shoe Brand
Founded by fashion model Adriana Abascal, Maison Skorpios creates the kind of shoes that strike the perfect balance between contemporary and classic. From boots to loafers, the brand is committed to sustainable practices – be it recycled packaging or planting trees to offset its carbon footprint.
Visit MaisonSkorpios.com
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