Privacy Policy

Data privacy is very important to SheerLuxe Ltd (“SheerLuxe”), we want to be open and transparent about our processing of your personal data.
This is why we have a Privacy Policy (“the Policy”) that establishes how your personal data will be processed and protected.
By visiting (“the Site”) or accessing and using our services, you are accepting and consenting to the practices described in the Policy and our Cookie Policy
You are, of course, free to use the majority of the Site without providing any information to us.
SheerLuxe controls the personal data you submit to us and is responsible for your personal data under applicable data protection law. Our company registered details are:
SheerLuxe Ltd
171 Wingate Square, SW4 0AN
Company Registration Number: 06247528
The type of data we collect about you includes:
Identity Data including your first name, last name, username, address, gender and date of birth.
Contact Data including your billing address, delivery address, email address and telephone numbers.
Financial Data including bank account and payment card details. SheerLuxe does not store any financial data.
Transactional Data including details about payments for products or services you have purchased from us.
Technical Data including internet protocol (IP) address, your login data, browser type, operating system and platform, as well as your journey through our digital platform (such as the links you click on and the searches you make), which videos you have watched, what content you like and share, which push messages you respond to and information collected in any forms you complete. We may also analyse which marketing activity led to your taking specific action on our digital platforms.
Profile Data includes your username and password, purchases or orders made by you, your interests, favourites, feedback and survey responses.
Usage Data including information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature.

We use different methods to collect data from and about you including:
Direct Interactions
You may give us your data by filling in forms, using our website, or from corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

Sign up to any of our websites;

Attend one of our events;

Enter a competition or promotion;

Request marketing be sent to you; or

Complete a survey / give us some feedback.

Automated Technologies or Interactions
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.


We use the data we collect from you to provide you with our services. We may also use your contact details to communicate with you.

Luxe Ltd / SheerLuxe Shop / SheerLuxe Boutique

We will use your data for marketing, customer services and profiling your purchasing preferences.
We will use your data to provide you with any goods, services or information from SheerLuxe you have requested.
We will disclose your information to our trusted service providers and agents for these purposes where the third parties agree to keep your information confidential in line with their privacy policies.
SheerLuxe does not retain credit card details.


We will process your data when you enter our competitions. Your personal data will be used for SheerLuxe to contact you regarding the competition, to identify contestants, to contact winners and to follow up on prize deliveries.
The processing of your personal data is based on the consent you provide when you choose to enter a competition.
Data that is forwarded to third parties, is only used to provide you with relevant marketing.

We will get your express consent before we share your personal data with any third party for marketing purposes.
All financial data is held by Sage Pay and Stripe according to their policies and applicable data protection laws. SheerLuxe does not retain this information.
We employ other companies and individuals to perform functions on our behalf. For example, carrying out surveys, fulfilling orders, analysing data, providing marketing assistance, processing credit card payments, retailers, social networks, payroll service providers, hosting providers and other technical partners. They have access to personal information needed to perform their functions but may not use it for other purposes. They must process the personal information in accordance with this Privacy Policy and under the applicable data protection laws.
You can ask us or third parties to stop sending you marketing messages by following the opt-out links on any marketing messages sent to you. You can also contact us any time on to ask us to modify your preferences.


We will keep your data for as long as you are an active member.
If you do not interact with the SheerLuxe daily emails for a period of 70 days, we will stop sending emails to you.
If you receive any other publishing from SheerLuxe and do not interact with the material for a period of six months, these will no longer be sent to you.
All data held by SheerLuxe will be anonymised after it has been inactive for a period of twelve months. This means it can no longer be associated with you. Anonymised data is kept indefinitely for research or statistical purposes.
We will keep your personal data if there are any legal requirements or if there is an open dispute.
You can re-subscribe to SheerLuxe at any time, subject to our Terms and Conditions.


Right to access:
You have the right to request information about the personal data we hold about you at any time. Contact SheerLuxe to receive your personal data via email.
Right to portability:
Whenever SheerLuxe processes your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us. Please contact us if you want this information.
Right to rectification:
You have the right to request rectification of your personal data if it is incorrect, including the right to have incomplete personal data completed.
If you have an account with SheerLuxe, you can edit your personal data under your membership / account pages.
Right to erasure:
You have the right to erase any personal data processed by SheerLuxe at any time, except for the following situations:

you are suspected of misuse of, or have misused our services within the past four years;

where the information is needed in exercise or defence of legal claims;

where the information is required to comply with any legal obligations; and

any other applicable exemption under Article 17(3) of General Data Protection Regulation (GDPR) (EU) 2016/679

Your right to object to processing based on legitimate interests:
You have the right to object to the processing of your personal data that is based on SheerLuxe’s legitimate interests. SheerLuxe will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.


We take data protection very seriously and have therefore dedicated a member of the SheerLuxe team to handle your requests in relation to your rights stated above. You can always reach them at
Right to complain to a Supervisory Authority:
If you believe SheerLuxe has processed your personal data incorrectly, you can contact us anytime.
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.


We may need to update the Policy. The latest version of our Privacy Policy is always available on our website. We will always notify you of any material changes to the Policy.

Cookies are small pieces of information issued by your computer when you enter a website. So we can give you a personalised browsing experience, our Site uses cookie information collection technology.
Cookies are stored by your browser on your computer’s hard drive. They can be used for a wide range of purposes, for example, to identify your computer’s previous visits to the Site, and to detect the most popular features of the Site.
A cookie session only lasts for the time you are on the Site and makes sure that once you’re logged in, you won’t have to login again unless you close your computer or quit your browser or logout of the Site. Usually when you close or quit your browser, it will automatically delete the cookie session.
SheerLuxe uses two types of cookies:

A tracking cookie is stored on your browser for longer than your user session and is reset each time you visit the Site. We use tracking cookies to record vital statistics, for example, how you found the Site; and we use analytical cookies to monitor how the Site is performing and how much traffic we receive, usually through Google Analytics. This software gathers anonymous data relating to how you are using the Site and then provides us with visitor statistics.

SheerLuxe does not save your personal data. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under “Help” in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please be aware if you choose to disable cookies, you will not be able to take advantage of all of our features.