19 December 2023

Brand Spotlight: MACH & MACH

Over the last decade, MACH & MACH has emerged as an international standard bearer for sophisticated eveningwear. Founded by sisters Gvantsa and Nina Macharashvili in Georgia, the label is known for its crystal bow details, with Dua Lipa, Beyoncé and the Hilton sisters all wearing its pieces. We asked Gvantsa and Nina how they’ve achieved this success and what the future holds…

Images: @MACHANDMACH

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We launched MACH & MACH in 2012 in Tbilisi, Georgia. It became popular in our home country, and we felt a lot of love and support which gave us the courage to dream bigger. Participating in Tbilisi Fashion Week, we garnered attention from the international public that made us think about expanding our business beyond our borders. As the label continued to grow, we decided to move production to Italy. In 2020, during Paris Fashion Week, we presented for the first time our Double Bow and Diamond of Elizabeth shoes.

Everything happened organically. We had been fascinated by art and fashion since childhood and never imagined that we would do anything in any field other than fashion. We had always dreamed of creating a unique product that would make women feel confident. At the heart of our designs is a wonderful world of femininity and light, celebration and youth.

Our inspiration lies in everything that is bright, sparkling, radiant and enchanting. Every season, we research materials and processing techniques that can make each creation unique and special, taking inspiration from the worlds of photography and cinema, personalities from the past and whatever interests us most in this world.

We are not afraid of challenges. We understand that each stage of a brand’s development comes with its own difficulties. The important thing is that every time we create a collection, we try to make it better than the previous collection, and we do it with a lot of love and self-belief.o from there.

We loved it when icons like DUA LIPA, BEYONCÉ and SOLANGE wore our designs.

@MACHANDMACH

Our signature Double Bow is a symbol of femininity, positivity and togetherness. The bow is a double, like us two sisters Moreover, a bow is always something that holds elements together and with its shape reminds us of an infinity symbol. Newer designs like Le Cadeau, Triple Heart and Double Heart expand on these ideas.

We try to create items that make an impact. Occasionwear is so important in our lives because it accompanies us in creating new memories as we spend time with those we love most. It makes us feel confident and beautiful.

Shoes are so important when putting a look together. They can go together with an outfit or speak a different language – both options are interesting if they express the personality of the wearer. For example, our heels create completely different looks when paired with a sparkling cocktail dress or with denim.

We loved it when icons like Dua Lipa, Beyoncé and Solange wore our designs. It was all very spontaneous. Paris and Nicki Hilton have supported us from the beginning, then there’s Chiara Ferragni and Katy Perry no less.

@MACHANDMACH

We always have in mind someone who wants to ASSERT their STYLE BOLDLY and UNCOMPROMISINGLY.

Our favourite designs are the Diamond of Elizabeth and Marie Antoinette styles because they are one of a kind, and because we had a lot of fun taking inspiration from the world of royalty to design these shoes.

In our personal style we love to experiment with new trends. We are fond of wardrobe staples such as black or plaid blazers, white or striped poplin shirts, and tailored pants. At the same time, we love to research new designers and combine new colours and shapes, depending on the mood and the city we are in. Between us we have quite different but complementary styles.

MACH & MACH's aesthetic is bright, shiny and evanescent. It gives a festive aura to the wearer, as we like to explore light in all its forms, playing with its effects and colours. We always have in mind someone who wants to assert their style boldly and uncompromisingly, with strong colours and a statement look.

Our latest collection features a rainbow of colours and some new materials that amplify MACH & MACH's DNA. There’s orange, sky blue and satin pink, and we have introduced patent leather and mirrored leather, which creates bright and attractive plays for the eye to look at. We have also experimented with raffia and mesh, as well as new heel heights and applications on both accessories and clothing. For us, designing is like daydreaming – we imagine beautiful and unforgettable moments and go from there.

Follow @MACHandMACH on Instagram.